朱家宜梁朝雲張世明2014-10-272014-10-272007-06-??http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/22367數位廣播資源基礎觀點藍海策略經營策略Digital audio broadcastingResource-based viewBlue ocean strategyBusiness strategy台灣數位廣播業者之經營策略研究A Study in the Business Strategy of Taiwan Digital Audio Broadcasting Companies