陳淑媛Chen, Shu-Yuan江千茹Chiang, Chien-Ju2025-12-092030-07-212025https://etds.lib.ntnu.edu.tw/thesis/detail/cc1acdecd917ce1a20f12e1c6980ec45/http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/125132品牌身分認同對品牌公民行為之影響：探討工作活力中介效果與導師功能調節效果The Impact of Identity Incentive Branding on Brand Citizenship Behavior：The Mediating Effect of Thriving at Work and the Moderating Effect of Mentoring Relationship學術論文