蕭中強Chung-Chiang Hsiao桑吉Gediminas Sungaila2019-09-032011-8-152019-09-032011http://etds.lib.ntnu.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=id=%22GN0698550148%22.&%22.id.&http://rportal.lib.ntnu.edu.tw:80/handle/20.500.12235/94742The aim of our thesis is to find out: what kind of effect does the amount of information has on consumers attitude and attitude certainty. Our research shows that when people are highly involved, amount of information has more effect on consumers certainty then on their attitude.The aim of our thesis is to find out: what kind of effect does the amount of information has on consumers attitude and attitude certainty. Our research shows that when people are highly involved, amount of information has more effect on consumers certainty then on their attitude.態度確定性語境效應態度的轉變不明確的參數確定的偏置校正Attitude CertaintyContext EffectAttitude ChangeAmbiguous ArgumentUnambiguous ArgumentBias Correction