李晶Li, Ching黃安邦Huang, An-Bang2022-06-082021-10-212022-06-082021https://etds.lib.ntnu.edu.tw/thesis/detail/a3d0e89b379f32ddfe1c7dec87622740/http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/118226突如其來的新型冠狀病毒肺炎 (COVID-19) 疫情，對全球各國造成極大影響。旅遊產業更是首當其衝，接近停擺。全球各大觀光組織預測旅遊產業要恢復到2019年的觀光盛況，需要2～4年時間。隨然抗疫的路途相當漫長，但值得令人振奮的是，交通部迅速提出產業的紓困計畫，讓旅行業能夠持續經營，也能盡可能降低員工在此次疫情中所受到的衝擊。故將本研究目的分為：一、以旅遊競爭力指標分析轉型培訓課程的內涵；二、評估轉型培訓課程的效益；三、探討未來人員培訓課程的展望。本研究之研究方法透過「半結構式深度訪談法」，針對產、官、學專家對轉型培訓課程的看法。研究結果發現，一、轉型培訓課程在觀光旅遊競爭力指標 (Travel and Tourism Competitiveness Index, TTCI)，TTCI中教育構面的旅遊競爭力指標課程上，佔整體總課程時數最少70%，最多至81.25%。TTCI中就業構面的旅遊競爭力指標課程中佔整體課程總時數最少10%、最多至26.67%；二、旅遊法規及專業知能符合協助觀光相關產業營運穩定，並促進觀光相關產業轉型升級；三、未來課程的展望必須符合旅遊競爭力的薪資與生產力、人員培訓程度指標。研究結論發現，一、轉型培訓課程的內涵皆以TTCI中教育構面的旅遊競爭力指標為主；二、現階段「旅遊法規」課程最能協助旅遊產業營運穩定，「專業知能」相關課程最能幫助旅遊產業轉型升級；三、未來課程應加強旅遊產品設計及強化外語能力的培訓。研究建議，加入電商旅遊平台的旅遊業者對轉型培訓課程的看法，加入異業達人分享、有利尋找異業結盟。The sudden outbreak of the novel coronavirus disease (COVID-19) has had a devastating impact on countries around the world. The tourism industry was almost shut down. The world's leading tourism organizations predict that it will take two to four years for the tourism industry to recover. The Ministry of Transportation and Communications has proposed a bail-out policy allowing the travel industry to continue operating and reduce the impact of the epidemic. Therefore, the purposes of this study were as follows (i) To analyze the connotation of transformation training courses with tourism competitiveness indicators. (ii) To evaluate the effectiveness of transformation training courses. (iii) To explore the prospects of future training courses. The study applied the interview method to explore the perspectives of industry specialists, authority, and academic expertise on transformation training courses. The results showed that the transformation training courses accounted for at least 70% of the total course hours and 81.25% of the total course hours in the educational components. The employment structure accounted for at least 10% of the total number of hours of the overall course, up to 26.67%. The study concluded that, first, the connotation of the transformation training course is mainly based on the TTCI of the educational structure. The study suggested that the views of the tourism industry who join the e-commerce tourism platform on the transformation training courses should be shared by the talents of the industry and they should be beneficial to finding out-of-business alliances.觀光競爭力 (TTCI)轉型培訓課程旅行業紓困政策Travel and Tourism Competitiveness Index (TTCI)epidemicstravelbail-out policies學術論文