百貨公司主題展的消費者口碑與再訪意願影響機制之研究

周世玉Chou, Shih-Yu葉瑜珍YEH YU CHEN2024-12-172029-01-012024https://etds.lib.ntnu.edu.tw/thesis/detail/aa2762e46400366681aa92eda4f988c7/http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/123915百貨公司主題展的消費者口碑與再訪意願影響機制之研究A Study on the Influence Mechanism of Consumer Word-of-Mouth and Revisit Intention for Department Store Theme Exhibitions學術論文