方進義Fang Chin-Yi廖芸瑄Liao, Yun-Hsuan2024-12-172029-07-312024https://etds.lib.ntnu.edu.tw/thesis/detail/c09f4bb360f4cf918b6e7d7d58b1a7ca/http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/123794米其林星級餐廳創新性顧客滿意度顧客參與度願付價格Michelin StarCustomers’ Perceived Restaurant InnovativenessCustomer satisfactionCustomer engagementWillingness-to-pay米其林會改變餐飲消費意願嗎？探討臺灣米其林星級餐廳奢華感知價值及創新性對消費者願付溢價之研究Will Michelin Change Dining Intention? Exploring the Impact of Luxury Perception Value and Customers’ Perceived Innovativeness of Michelin-Starred Restaurants on Customer Willingness-to-Pay in Taiwan學術論文