蔣旭政Chiang, Hsu-Cheng孟利亞Meng, Li-Ya2022-06-082022-10-122022-06-082021https://etds.lib.ntnu.edu.tw/thesis/detail/a018377d130909a3823413da51535913/http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/117416為了探討新聞遊戲與非新聞遊戲在健康領域對閱聽人知識、態度與行為之影響，本研究以近期熱門的COVID-19為新聞事件背景，創建一套新聞遊戲，希望通過實驗法探討不同新聞呈現方式對閱聽人的影響，同時將基本人口變項一同納入研究，探討性別、年齡、教育程度與職業是否具有調節作用，並使用滯後序列分析探討新聞遊戲受測者的行為模式與知識建構之間有何關係。研究結果顯示，相較於非新聞遊戲，新聞遊戲的受測者表現出更好的知識、態度與行為，表示在健康領域，新聞遊戲依然具有傳播潛力，相較於文字、圖片或影片的新聞呈現方式，更可以提高閱聽人的健康識能。同時根據滯後序列分析，新聞遊戲的受測者可以通過閱讀資訊或提示來提高他們對COVID-19的認知，並反映在後測知識測驗及態度行為上，同時新聞遊戲也提高了人們對健康議題的興趣和新聞分享意願。然而基本人口變項對新聞呈現方式與閱聽人知識、態度與行為之間並無調節作用，表示新聞呈現方式的不同對於閱聽人的影響不會因為性別、年齡、教育程度和職業的不同而有所差異，也就是說無論閱聽人的背景身份如何，新聞遊戲依然能表現出較好的效果。In order to explore the impact of newsgames and non-newsgames on the knowledge, attitudes and practices of readers in the health field, this research uses the COVID-19 as the background of news events to Explore the impact of different news presentation methods on readers through experiments.At the same time, basic demographic variables are included in the study to explore whether gender, age, education level and occupation have a moderating effect, and use Lag-sequence Analysis to explore the relationship between the behavioral patterns of news game subjects and the construction of knowledge.The results of the study show that compared with non-newsgames, the test subjects of newsgames showed better knowledge, attitudes and practices, indicating that in the field of health, newsgames still have the potential for information dissemination. Compared with the presentation of news based on text, pictures or movies, it can improve the health awareness of readers.At the same time, according to the Lag-sequence Analysis, the subjects of news games can improve their cognition of COVID-19 by reading information or reading tips, which is reflected in post-test knowledge tests and attitudes and behaviors. And also, newsgames can improve people’s interest in health topics and willingness to share news.However, the basic demographic variables have no moderating effect on the way of news presentation and the knowledge, attitudes and practices of the subjects, which means that the difference in news presentation methods will not affect people due to differences in gender, age, education level and occupation. However, there are differences, which means that newsgames can still perform well regardless of the background and identity of people.新聞遊戲COVID-19知識態度行為NewsgamesCOVID-19KnowledgeAttitudePractices學術論文