國立臺灣師範大學大眾傳播研究所廖俊儒程紹同 2014-12-022014-12-022012-06-011028-1975http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/37759大型國際運動賽會運動賽會申辦奧運會亞運會城市行銷Mega international sport eventSport event biddingOlympic GamesAsian GamesCity marketing申辦大型國際運動賽會成功與失敗因素之研究A Study of the Successful and Unsuccessful Bidding Factors of International Mega Sport Events