國立臺灣師範大學體育學系Kuo, C. C.Cheng, C. F.Chen, M. Y.Ye, Y. C.2016-08-042016-08-042013-01-01http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/79556Rational or irrational? The comparison between manufacturer brand and co-brand in attitude and purchase intention