王銀國王維菁Wang, Yin-KuoWang, Wei-Ching王子瑄Wang, Tzu-Hsuan2019-08-282022-06-292019-08-282018http://etds.lib.ntnu.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=id=%22G060488019I%22.&%22.id.&http://rportal.lib.ntnu.edu.tw:80/handle/20.500.12235/85124科學之於大眾，從十八至二十世紀的「科學普及」（popularization of science），進展到二十一世紀的「科學傳播」（science communication）。主張「科學為本，傳播為用」，透過傳播領域的專業學理與實務技巧，將科學與大眾間的距離拉近並引發其興趣，形成科學、傳播、受眾三方平等而連續循環的互動關係。 以「戲劇」作為科學傳播形式，更在東西各國締造成功案例，不僅具有傳媒優勢、商業價值，更創造科學與普羅大眾間更多的可能性。本論文以臺灣鑑識科學戲劇《鑑識英雄》作為研究對象，探討臺灣科學傳播戲劇吸引觀眾之元素。首先以文獻分析法，歸納中國大陸、日本、韓國同類戲劇成功案例之吸引觀眾元素，並與《鑑識英雄》作驗證找出其共性；再以深度訪談法，藉由學術界、產業界、觀眾界三方訪談，從不同立場出發，闡論科學傳播戲劇「如何吸引觀眾？」。 研究發現，科學傳播戲劇有四大吸引觀眾元素——「優良劇本之取材」、「偶像特質之塑造」、「劇情緊湊反映社會」、「目標族群與迷群形塑」。同時，戲劇形式有效觸及對科學知識與興趣較缺乏的大眾族群；將科學知識與內涵融入劇情，讓觀眾主動接觸，並在自然情境下接收，潛移默化為自身一部分，更將影響觀眾後續科學行為，並形塑科學精神與科學態度。至於對科學傳播戲劇而言，何為主題內容與目標受眾間最適宜的手法？研究發現，最能建立兩者聯繫與關係的手法，就是最適宜的手法。To the public, the viewpoint of the science has changed from the "popularization of science" to the "science communication" between the eighteenth and the twenty-first century. Science communication claimed to be science-based and communication-oriented. Through the professional theory and practical skills in the field of communication, it made the public closer to the science and be interested in it as well. Furthermore, it formed an equal and continuous interactive relationship of science, communication, and the audiences. As a form of science communication, "dramas" has created successful cases in eastern and western countries. It not only had the advantages of media and the commercial values but created more possibilities between science and the public. This research took "Forensic Heroes" as the case, identifying the elements of how Taiwan's science drama attracts audiences. First, the literature analysis method was applied to summarize the elements of how these successful cases in China, Japan, and Korea attract audiences, verifying their commonality with "Forensic Heroes". Second, the in-depth interview was also applied to enlighten how science dramas attract audiences through the academic, the industry, and the audiences. The results indicated that there were four major elements of attracting the audiences in science drama, which were "the adoption of fine scripts", "the shaping of idol traits", "the compactness of the plot reflecting the society" and "the shaping of target and fans group". At the same time, the dramatic form effectively touched the public that lacks scientific knowledge and interests. Through integrating scientific knowledge and connotation into the plot, it allowed audiences to watch the science drama actively. Not only did they receive the knowledge naturally but also were influenced subtly. Moreover, it would affect the follow-up scientific behaviors of the audiences, shaping their spirit and attitude toward science. As for the science drama, what is the most appropriate method between the theme content and the target audience? The study has found that the best way to establish the relationship between them is the most appropriate method.科學傳播科學普及科學戲劇吸引觀眾吸引元素science communicationpopularization of sciencescience dramaattracting audiencesappealing elements