方進義Fang, Chin-Yi朱建樺Chu, Chien-Hua2024-12-172029-06-252024https://etds.lib.ntnu.edu.tw/thesis/detail/352b3fca61bad37c83d18b29423ba36b/http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/123779以社會認知及使用與滿足理論探討觀眾與YouTuber之擬社會關係對用餐購買意圖之影響Exploring the Impacts of the Social Cognitive Theory and the Uses& Gratification Theory on the Purchase Intention in the Restaurant and the Mediating Role of the Para-Social Relationship between Viewers and YouTubers學術論文