何宗武Ho, Tsung-Wu林瑞宏Lin, Jung-Hung2022-06-082026-06-052022-06-082021https://etds.lib.ntnu.edu.tw/thesis/detail/582ff79519b5d222a181516ad1333f3c/http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/117985曜越電競品牌失敗的要素為何？又應該如何控制品牌營運風險?透過樂高集團與阿迪達斯個案，探討企業如何面對風險與機會，從而建構企業專屬的營運風險管理框架，全面提升企業未來競爭力，以面對全球市場高度不確定性。What are the elements that made the Thermaltake e-sports brand fail? How should brand operational risk be controlled? Through the LEGO Group and Adidas cases, explore how companies face risks and opportunities, thereby constructing an enterprise-specific operational risk management framework that will enhance their future competitiveness in order to face the highly uncertainty in the global market.電競營運風險風險與機會e-sportsoperational riskrisks and opportunities學術論文