王錦雀許心怡HSU,HSIN-YI2019-08-282013-7-32019-08-282013http://etds.lib.ntnu.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=id=%22GN0599073114%22.&%22.id.&http://rportal.lib.ntnu.edu.tw:80/handle/20.500.12235/88526本研究旨在探討雙北地區國中學生媒體識讀能力的現況。首先，透過文獻討論媒體識讀的意義和發展歷程、國中學生應具備的媒體識讀能力，以及檢視過往對學生媒體識讀之相關研究。藉由問卷施測了解國中學生媒體使用情形、媒體識讀能力現況、不同個人背景變項及媒體使用習慣是否會在媒體識讀能力上產生顯著差異，以及相關情形如何等問題。針對雙北地區國中學生的問卷調查資料，以SPSS 20.0軟體進行統計，主要研究結果如下： 一、較常使用的媒體是網路，其次是電視，且假日使用時數比平日多。 二、使用媒體以休閒娛樂為主要目的，半數學生使用媒體時偶爾有父母親陪伴。 三、整體學生媒體識讀能力屬於中高程度，在媒體識讀能力中的訊息解析方面表現最佳。 四、就讀於臺北市的國中學生媒體識讀能力優於新北市國中學生。 五、九年級國中學生的媒體識讀能力優於七、八年級國中學生。 六、高家庭社經地位學生在媒體識讀能力的表現上優於中或低家庭社經地位的學生，且家庭社經地位愈高，媒體識讀能力表現愈佳。 七、平日使用媒體時數1.5小時以內，媒體識讀能力優於使用時數超過1.5小時的學生，然而假日完全不使用媒體，媒體識讀能力低於有使用媒體學生。 八、接觸媒體時偶爾有父母親的陪伴，媒體識讀能力較高。 九、使用媒體時數愈多，媒體識讀能力表現不一定愈佳。 十、在認識媒體方面表現愈佳，訊息解析方面愈好。 十一、認識媒體、訊息解析及媒體近用任一方面表現愈佳，媒體識讀能力愈好。The purpose of this study is to investigate the current media literacy ability of junior high school students in Taipei and New Taipei City. Through literature, we discuss the meaning and developing process of media literacy, think the ability of media literacy for junior high school students, and view the previous studies about media literacy for students. A questionnaire filled out by current junior high school students focused on media usage, media literacy ability status, the ability differences of students from different personal background and habits in media literacy, and other related issues. To analyze media literacy ability, a survey data in Taipei and New Taipei City used SPSS 20.0 statistical software. The study indicates as follows: 1. The Internet is the most popular medium, followed by television, and the frequency is higher on weekends. 2. The major motivation for the use is for entertainment, and only half of the students accompanied by their parents. 3. The ability of media literacy of all students located in higher intermediate level and have best performance in message parsing. 4. Junior high school students in Taipei City have better media literacy ability than those who study in New Taipei City. 5. Ninth-grade students have better media literacy ability than the seventh and eighth grades. 6. The students whose family with higher social economic status would have better media literacy, and the higher social economic status is, the better the performance of the media literacy is. 7. The media literacy ability of the students in using the media within 1.5 hours daily is better than those whose in using it over 1.5 hours a day; moreover, the ability of the students who use it in holidays is better than those not use it at all. 8. The media literacy ability is higher when accessing to media accompanied by parents occasionally. 9. The more hours students spend on media literacy, not certainly the better their performance in media literacy is. 10. The better performance in recognition of the media is, the better performance in message parsing is. 11. The better performance in any of recognition of the media, message parsing and media accessing is, the better performance in media literacy is.雙北地區國中學生媒體識讀能力Taipei and New Taipei Cityjunior high school studentsmedia literacy