吳慧卿Wu, Hui-Chin范育誠Fan, Yu-Cheng2025-12-092026-12-312025https://etds.lib.ntnu.edu.tw/thesis/detail/343e687ef8878ab0c0bdba31fc9e351e/http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/125706觀賞運動績效期望付出預期顧客忠誠度再購意願spectator sportperformance expectancyeffort expectancyCustomer Loyaltyrepurchase intention運動觀賞應用程式使用者行為之研究-以某運動App為例A Study on User Behavior of Sports Viewing Apps - Taking a Sports App as an Example學術論文