國立臺灣師範大學管理研究所王仕茹陳明輝2016-03-222016-03-222013-12-011018-1601http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/77085發行商偏誤影評方向消費者-發行商認同Distributor biasCritic valenceConsumer-distributor identification專業影評之發行商偏誤及影評方向對消費者影評接受度之影響：以消費者-發行商認同為干擾因素Impact of Professional Critics' Distributor Bias and Critic Valence on Consumers' Acceptance of Their Reviews: Moderating Effect of Consumer-Distributor Identification.