國立臺灣師範大學社會教育學系林鴻洲2014-10-302014-10-302013/08-20http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/34121健康宣稱對消費者產品評估之影響Message Sidedness in Health Claim單面訊息與雙面訊息之探討he Roles of Mood State, Product Involvement and Self-Rated Health