蕭中強Hsiao, Chung-Chiang許錦華Hsu, Chin-Hua2025-12-092025-06-112025https://etds.lib.ntnu.edu.tw/thesis/detail/75515b1df3dc019339b1cdc46752fccd/http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/126000NEMS 自 2007 年創立以來，始終秉持「學術、技術、藝術、安全與誠信」的核心經營理念，致力於提升美甲與美容行業的專業標準與服務品質。2015 年，NEMS 進一步拓展業務，成立 NEMS 國際美業培訓學院，培育具備專業素養的美甲技術人才，並與日本合作創立Perfect Gel 專業凝膠品牌，為產品品質與安全性，以提升市場競爭力。品牌以個性化服務與創新技術為管理核心，強調美甲不僅是外在裝飾，更是自信與個性的展現。NEMS 透過持續技術研發、專業培訓與顧客關係維護，讓技術團隊保持行業領先地位，並提供溫馨且專業的服務體驗。品牌透過活動與市場趨勢分享，強化顧客參與感，提升品牌忠誠度。展望未來，NEMS 將持續推動技術創新、服務優質化與產業合作，強化市場競爭優勢，並實現永續經營，打造獨特的美甲藝術，為顧客提供超越期待的美甲體驗，進一步鞏固其美甲行業的領導地位。Since its establishment in 2007, NEMS has adhered to its core business philosophy of “Academia, Technology, Art, Safety, and Integrity,” striving to enhance professional standards and service quality in the nail and beauty industry. In 2015, NEMS expanded its business by founding the NEMS International Beauty Training Academy to cultivate highly skilled nail technicians. Additionally, it collaborated with Japan to create the Perfect Gel professional gel brand, ensuring product quality and safety while enhancing market competitiveness.The brand centers its management approach on personalized services and innovative technology, emphasizing that nail art is not just an external adornment but also a reflection of confidence and individuality. Through continuous technological development, professional training, and customer relationship management, NEMS maintains its leading position in the industry while providing a warm and professional service experience. By hosting events and sharing market trends, the brand enhances customer engagement and loyalty.Looking ahead, NEMS will continue to drive technological innovation, optimize services, and strengthen industry collaborations to enhance its market competitiveness and achieve sustainable development. The brand aims to create unique nail artistry, offering customers an experience that exceeds expectations while further solidifying its leadership in the nail industry品牌忠誠度個性化服務創新技術專業培訓獨特的美甲藝術Brand LoyaltyPersonalized ServiceInnovative TechnologyProfessional TrainingUnique Nail Artistry學術論文