Category Relevance and Positioning Relevance for Explaining Source Effects on Product Judgments.

國立臺灣師範大學管理研究所蕭中強2016-06-032016-06-032010-06-19http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/78942Category Relevance and Positioning Relevance for Explaining Source Effects on Product Judgments.