Peer Identification, Online Brand Community Identification and Brand Loyalty: Brand-Community Identity Fusion as a Moderator.

國立臺灣師範大學管理研究所王仕茹Wang, Shih-JuHeng-Chiang HuangJui-Che Chang2016-03-222016-03-222014-06-26http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/77114Peer Identification, Online Brand Community Identification and Brand Loyalty: Brand-Community Identity Fusion as a Moderator.