姚世澤丁怡文2019-09-062005-1-272019-09-062005http://etds.lib.ntnu.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=id=%22N2005000073%22.&%22.id.&http://rportal.lib.ntnu.edu.tw:80/handle/20.500.12235/108871本研究在探究台灣搖滾樂團經營與發展之特色。針對研究問題，蒐集相關文獻資料，進行問卷調查與訪談調查，以瞭解台灣搖滾樂團的沿革與影響經營過程中所面臨的相關問題，作深入探討。並歸納研究結果發現，提出結論與建議，以作為台灣搖滾樂團未來經營策略之參考。 本研究目的有以下四點 一、 探究台灣搖滾樂團的發展過程與特色。 二、 探究影響台灣搖滾樂團經營的相關因素 三、 探究台灣搖滾樂團因應時代多元面向的規劃方式 四、 根據研究結果，針對台灣搖滾樂團未來的發展，提供具體可行的經營策略與建議。 本研究經由相關文獻之探討、問卷調查、訪談調查等資料分析研究結果，獲致以下結論： 一、台灣搖滾樂團應凝聚樂團內部共識、理念朝專業化、組織性型態經營，才能有效地永續發展。 二、台灣搖滾樂團應有健全之財務規劃並朝企業化之經營方式進行。 三、台灣搖滾樂團應創新樂團創作與展演的特有風格並與世界接軌。 四、訂定相關的鼓勵與淘汰機制，激勵團員競爭力的措施，提升樂團的演奏水　　　 　　準。 五、重視培養樂團的創作與編曲的人才、專業水準，實踐樂團創作的理念與經營的特色。 六、曲目的安排與展演方式應展現創作的獨特性與多樣化的呈現，亦應兼顧本土化的素材。 七、展演與創作應結合科技、網路社群、邁向多媒體資訊化的時代潮流，提供樂團資訊暢通管道，有助於樂團業務的整體發展。 八、台灣搖滾樂團在與流行市場區隔下，應彰顯自我創新風格與文化特色。This study investigates characteristics of the management and development of Taiwan’s rock bands. In conducting this research, information was collected from written documents, surveys, and interviews. A thorough investigation has been performed in order to understand the history and problems affecting the running of Taiwan’s rock bands. In summation, through discoveries and conclusions made from this study, suggested strategies are given to consider for the future management of the rock bands in Taiwan. The purpose of this study is listed as follows: 1. To investigate the characteristics of management and development of Taiwanese rock bands. 2. To investigate factors influencing the operation of the rock bands in Taiwan. 3. To investigate the planning methods of Taiwanese rock bands in the face of an era of diversity. 4. Based on research results, offer specific and feasible suggestions and strategies for running a rock band. The following conclusions were drawn from researching relevant literature, and evaluating information gathered from surveys and interviews: 1. Taiwanese rock bands should cohere to common goals, ideas, professionalism, and organizational methods in order to effectively sustain development. 2. Taiwanese rock bands should possess sound financial planning as well as operate using entrepreneurial methods. 3. Bands should create musical productions and unique style should be shared with the rest of the world. 4. Band members should be encouraged to improve their musical abilities, through support and competition, promote performance standards. 5. Bands should stress the cultivation of talents in individuals with production and composition talents, promote professional quality, and practice their creative ideas and strive for their goals. 6. The arrangement and performance of music should exhibit the uniqueness and variety of the creative work of a rock band, and should also consider using local source material. 7. Performances and creative work should step up to current multimedia trends by utilizing technology and targeting internet communities, providing fully accessible band information, which is helpful to the band’s development. 8. Taiwanese rock bands should distinguish themselves away from pop music, asserting their creative, originality style and culture.搖滾樂團搖滾樂rock bandrock music