吳怡瑾Wu, I-Chin喻欣凱Yu, Hsin-Kai2025-12-092028-08-012025https://etds.lib.ntnu.edu.tw/thesis/detail/c56412ff293ca4b3524ba50afa17f597/http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/124528從線上使用者體驗角度探勘不同管道之消費群組購物行為Mining Consumer Groups' Shopping Behavior across Different Channels from the Perspective of Online User Experience學術論文