Source Effects on Product Judgments: Moderation of Product-Source Positioning and Category Relevance.

國立臺灣師範大學管理研究所蕭中強2016-06-032016-06-032010-09-16http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/78945Source Effects on Product Judgments: Moderation of Product-Source Positioning and Category Relevance.