廖世璋LIAO, SHIH JHANG石佳文SHIH, CHIA WEN2019-08-292016-2-222019-08-292012http://etds.lib.ntnu.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=id=%22GN0696020072%22.&%22.id.&http://rportal.lib.ntnu.edu.tw:80/handle/20.500.12235/92442在台灣，早期藉由代工產業所創造的經濟奇蹟與生產模式，隨著工業時代的結束，在2010年的現代，各產業已逐步轉型與升級，產業也由專精於製造轉化為兼顧創意與行銷的文化創意產業。 以韓國發展文化創意產業的成功範例和目前世界經濟產業的發展趨勢，以及我國政府的施政方向來看，文化創意產業儼然已成為未來國家發展經濟的重要產業之一。因此，國內與文化產業相關的各項營運模式與其制度確立，也將成為未來發展此產業的重要依循。 本研究目的為:透過探討國內西門紅樓創意市集發展與行銷機制相關現況，研析文化創意產業經理人的職能與國內藝術授權機制法規後，運用問卷調查及訪談西門紅樓創意市集攤商，歸納出西門紅樓創意市集發展文化創意產業經理人需求及可能性，並初步建構適合西門紅樓創意市集的文化創意產業經紀人制度。 概本文之研究發現有:一、西門紅樓創意市集之商品類型多為手工藝創作品，產業類別欠缺廣度。二、西門紅樓創意市集創作者的產品研發與銷售無分工，整體創作品牌價值尚未確立，市場經濟規模有待發展。三、西門紅樓創意市集之創作者對文化創意產業經理人之概念與需求逐漸形成，期待未來文化創意產業經理制度建立。In the early Taiwan, Original Equipment Manufacturing has created several economic miracles and specific producing mode. However, with the end of Industrial Era and accessing into modern 2010, all kinds of industries has transformed and updated, especially from the producing Industry to creative cultural industries, which focus both on creativity and marketing. According to the successful example of developing cultural creative industries in Korea, the current cultural economy trend in the worldwide and our government’s policy conducting orientation, cultural industries has become one of crucial industries our country would like to promote in the future. Hence, it is essential to establish the operation mode and system for cultural industries and related cultural issues, which prosper the cultural industries accordingly in our nation. This study aims to describe the current marketing strategies and the developing situation of creative affairs at Red House Theater in Ximending in Taipei. Through analyzing the role and position of manager for cultural creative industries and the current domestic law of art authorization, this study proposes the need and possibility of cultural manager and constructs the initial system which is fit for cultural manager in Red House Theater. The findings of this study are as follows: 1) the type of merchandise in Red House affairs is mainly on handicrafts, which lack category variety; 2) the research, selling and marketing of creative products are not specialized so that it’s not easy for brand value to be established and possessed larger market economic scales. 3) the creators in Red House Theater has form the concept and need of cultural creative manager, and they expect the establishment of manager system to be formed in the near future.藝術創意市集經理模式文化創意產業經理藝術授權creative art affairsmanagement modecultural creative industries managementart authorization