國立臺灣師範大學大眾傳播研究所 陳炳宏2014-10-302014-10-302001/08-20http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/33449有線電視直播衛星產品差異化大眾傳播媒體競爭策略Cable televisionDirect broadcast satelliteProduct differentiationMass communication mediaCompetitive startegy有線電視與直播電視市場競爭策略研究：應用「產品差異化理論」於傳播媒體之檢驗與修正Market Strategies of Cable Television and Broadcast Satellite Services --- Application of the Product Differentiation Theory to Mass Media