賴香菊Lai, Hsiang-chu張清淵Chang, Ching-Yuan2019-09-032018-06-262019-09-032017http://etds.lib.ntnu.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=id=%22G0104590102%22.&%22.id.&http://rportal.lib.ntnu.edu.tw:80/handle/20.500.12235/94862中文摘要 隨著經濟全球化步伐加快，現代科技尤其是資訊技術的快速發展已應用於物流產業，使傳統物流的經營模式提升為現代物流，這個創新成為企業降低成本及提高競爭力的主要手段之一，它包括協力廠商物流及第四方物流。臺灣物流產業經過多年的發展，在基礎設備建設、物流技術應用、運營模式創新、物流人才培養等方面，已積累了豐富經驗，能為經濟發展轉型過程提供有力的貢獻，但如何掌握大陸商機，進而進軍國際，是為當下很多台商的挑戰。 本論文引用已在物流產業經營十多年的大陸與臺灣合資的企業「元初供應鏈管理(集團)公司」作為主題案例，進行個案分析，了解元初公司歷經傳統物流、協力廠商物流階段，進入第四方物流的垂直整合，並與臺灣同業、異業進行策略合作，成功的建立競合發展模式。藉此案例分析，看到台灣物流企業藉由其先進的管理經驗結合大陸企業，瞭解當地法令及其握有廣大人脈的優勢，通過雙邊的市場、人才、技術等優勢互補，創造雙贏的契機，不僅得以成功進軍大陸市場，並藉以邁向全球化經營。 關鍵字：第三方物流、第四方物流、互聯網、物聯網、競合策略、台商。Abstract With faster pace of economic globalization, the rapid development of modern science and technology, especially the information technology (IT), has been applied to the logistics industry. The traditional model of physical distribution has been upgraded to modern logistics. This innovation is one of the primary means by which companies can reduce costs and improve their competitiveness, which includes the Third-Party Logistics (3PL) and Fourth-Party Logistics (4PL). Taiwan has accumulated a rich experience in the logistics industry after years of development, that include infrastructure construction, logistics technology application, business model innovation, and logistics personnel training. These have contributed greatly to Taiwan's economic development and industrial transition. How to master the Mainland business opportunity, and then enter the international community, becomes a challenge for many Taiwanese businessmen. This thesis is based on the case study and analysis of the enterprise “Yuan-Chu Supply Chain Management Group” which is a joint venture of Mainland China and Taiwanese companies. The enterprise has been operated in the logistics industry for more than ten years. Its operation has gone through stages of traditional logistics, third-party logistics, and fourth-party logistics integration. The enterprise has successfully established a cooperation-competition model with its Taiwanese peers and other different industries. With this case analysis, we can see that Taiwanese logistics enterprises, through their advanced managerial experience, combined with mainland enterprises, have led to the advantages of understanding local laws and regulations and having good people networking. Through having the complementary advantages of bilateral markets, people talent, and technology, these have created a win-win opportunity for both sides. As a result, not only have the Taiwanese companies successfully entered the Mainland market, but they have also moved towards the global operation. Keywords: Third-Party Logistics (3PL), Fourth-Party Logistics (4PL), Internet, Internet of Things, Complementary strategy, Taiwanese businessmen.第三方物流第四方物流互聯網物聯網競合策略台商Third-Party Logistics (3PL)Fourth-Party Logistics (4PL)InternetInternet of ThingsComplementary strategyTaiwanese businessmen