潘裕豐陳又嘉Chen you-chia2019-08-282007-7-162019-08-282007http://etds.lib.ntnu.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=id=%22GN0094902101%22.&%22.id.&http://rportal.lib.ntnu.edu.tw:80/handle/20.500.12235/88846本研究採質性研究之個案研究法，藉由選取十組有獨創精神、挑逗視覺、顛覆思考之微型創業個案的訪談，深入探討微型創業者之設計理念、人格特質、創造歷程與創業歷程。 其結論如下： 一、設計理念：（一）環保議題－自然、健康。（二）異於傳統，勇於創新，追求質感。（三）創造幸福美滿的生活。（四）市場需求、客戶量身訂做。（五）心情反射。（六）品牌精神。 二、人格特質：有創意、喜歡創新、具冒險性、認真、堅持、謹慎、自信、努力不懈。 三、創造歷程：準備、動機、構思、具體化、精緻化、發表。 四、創業歷程：動機啟動階段、社會資源發展階段、形成組織階段、市場行銷階段、轉型階段。In this thesis, the author adopts qualitative study of cases as major method. By visiting ten groups of micro-entrepreneurs and studying their enterprises, the author deeply investigated their individual design theory, personality, the course of innovation and the course of starting an enterprise. The conclusions are stated as below: 一、The design theory （一）Subjects of environmental protection: nature and health. （二）Being different from tradition; having the courage to innovate; pursuing better quality. （三）Accelerating the satisfaction and well-being of human life. （四）Market requirements and customer expectations. （五）Reflection of personal mood. （六）Brand recognition. 二、Personality: being prompt in generation of new concepts and innovation, adventurous, conscientious, persistent, cautious, self-confident and persevere. 三、The course of innovation: preparation, motivation, planning, materialization, refinement and presentation. 四、The course of starting an enterprise: including the following six stages. （一）The generation of motive. （二）Utilizing the social resources. （三）Formation of the organization. （四）Marketing. （五）Transformation.微型創業者圖像設計理念人格特質創造歷程創業micro-entrepreneurthe design theorypersonalitythe course of innovationthe course of starting an enterprise