沈永正Shen, Yung-Cheng詹學鳳Chan, Hsueh-Feng2023-12-082022-05-272023-12-082022https://etds.lib.ntnu.edu.tw/thesis/detail/6eb6a0549954f4091573314a793c9b9c/http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/120132COVID-19至今，這場疫情已經改變了我們許多的消費習慣與生活型態，故本研究針對疫情間及疫情後，臺灣地區旅客「旅遊型態」意願作為調查，再以「人口統計變數」、與「人格特質」等三種不同構面，分別對五因素人格相關性進行探討。本研究旅遊型態題項依據(陳嘉隆，2011)自由行、完全自主自由行、團體旅遊、主題旅遊，並分為境內、境外; 另以五大人格 NEO人格量表 （NEO-PI-R；Costa& McCrae, 1992）作為人格特質的題項依據，資料以集群作為分析。 研究結果發現，不同市場區隔五因素人格研究發現「浪漫主義者」疫情趨緩後旅遊型態方式：境外自由行、境外完全自主自由行；「友善理性者」疫情趨緩後旅遊型態方式：境外完全自主自由行；「傑出旅遊者」境外自由行、境外完全自主自由行、主題運動旅遊以及擁有高學歷、高收入的旅客樣貌；「內向緊張者」疫情趨緩後並無顯著性。最後，期望在後疫情重啟旅遊市場時，此研究報告能提供旅遊業界旅遊產品及不同市場區隔族群探討。Since COVID-19, the epidemic has changed many of our consumption habits and lifestyles. Therefore, this research investigates the willingness of Taiwanese people during and after the epidemic, and then examines the correlation between the five-factor personality and three different aspects, including demographic variables and personality traits. The four travel patterns in this research is based on (Chen Jialong, 2011), which are independent travel, fully independent travel, group travel, and theme travel. Each pattern is also divided into domestic and overseas travel. in addition, the five major personalities NEO personality scale is used. (NEO-PI-R; Costa& McCrae, 1992) As types for personality traits. The data were analyzed by cluster analysis. According to the research, the five-factor personality study on different market segments, we found that after the epidemic has eased, "romanticists" prefers independent travel abroad and completely independent travel abroad; "friendly and rational people" prefers completely independent travel abroad; "outstanding tourists" with high education levels and high income prefers completely independent travelabroad and theme sports tourism; "introverted nervous people" has no significant preference. In the end, I hope that this research can be helpful for creating tourism products and analyzing different market segments when the tourism market is restarted after the epidemic.五因素人格特質旅遊型態Five-factor personality traitstravel patternsetd