蒔年‧拾歲：敘說「淑麗氣象趴趴GO」十年風景

Abstract

新聞氣象單元「淑麗氣象趴趴 GO」是研究者在氣象播報職涯中最大的突破，也是研究者致力於氣象生活化的最佳代表作。本論文以「淑麗氣象趴趴 GO」自 2011年起至2021年止十年期間之內容為研究主題，採用質性取徑，透過文件分析、敘說探究等方法， 分析「淑麗氣象趴趴 GO」的由來和播報風格，並以春、夏、秋、冬四季為主軸的八個特色地點為例，探究其對地方觀光及在地小農的宣傳效益，以及討論「淑麗氣象趴趴 GO」轉化進行社會公益的過程。研究者從個人真實經驗出發，爬梳十年足跡，並透過 25 位研究參與者的訪談內容，了解氣象趴趴 GO對受訪者的幫助以及他們內心的想法。本研究發現，走出攝影棚的「淑麗氣象趴趴 GO」，以創意的形式落實「生活有氣象、氣象有生活」，十年來造訪143個鄉鎮，477次到各地趴趴GO，深入地方、走進農村、上山下海，透過鏡頭，真實且即時地讓觀眾掌握在地最當令的季節花卉與農產品訊息，感受氣象對生活的影響。而「淑麗氣象趴趴GO」所帶動的人潮及產生的經濟效益，活絡了當地的觀光，也讓大眾看見臺灣各地美好的人文風情，並進而跨界傳愛，發展出「淑麗公益趴趴GO」，結合觀眾支持的力量，一起為社會弱勢發聲，傳遞更多愛與被愛的連結。「淑麗氣象趴趴GO」是研究者在氣象新聞播報上走出新局的重要作品，從突破到實踐， 十年的付出，得到的反饋與收穫，讓研究者的生命有了不同的意義，亦呈現新聞工作所產生的重要影響力及社會責任。Shuli's Weather On the Go, a news weather segment, is the biggest breakthrough in the researcher's career in weather broadcasting and a veritable emblem of the researcher's commitment in bringing meteorology to everyday life. This study takes the ten-year period from 2011 to 2021 of Shuli's Weather On the Go as the research topic. Adopting a qualitative approach of document analysis and narrative inquiry, the origin and broadcasting style of Shuli's Weather On the Go are explored. Using eight distinctive locations in the four seasons as examples, the study also looks into the promotional effect of the weather segment on local tourism and local farmers, and discusses the process of transforming Shuli's Weather On the Go into a platform for public welfare. Starting from real personal experience, the researcher contextualizes her footprints over the course of these ten years. Interviews with 25 research participants enable the understanding of how Shuli's Weather On the Go has helped the interviewees by learning their thoughts. This study finds that by venturing out of the studio, the innovative format of Shuli's Weather On the Go has realized its mission of bringing meteorology to everyday life. Visiting 143 villages and towns in the 477 on-location broadcastings, the show has traveled deep into the local areas, up the mountains and down to the seas. The camera follows what flowers and agricultural products are in season, authentically relaying in real-time to the audience the impact of the weather on daily lives. The tourist and economic benefits generated by Shuli's Weather On the Go have injected new life into local tourism, allowing the public to witness the people and cultural wonders in various corners of Taiwan. The segment has subsequently spun off Shuli's Charity On the Go that spreads love by tapping into the support of the audience to offer assistance to disadvantaged members of the society, connecting people through love. Shuli's Weather On the Go is considered the researcher’s magnum opus in charting a new path in weather forecast broadcasting. From breakthrough to realizing the vision, the feedback and rewards gained from the ten years of dedication have given a different meaning to the researcher’s life. It also demonstrates the important impact and social responsibility of journalism.