影響網路非計畫性購買之個人與情境的前置因素探討

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dc.contributor國立臺灣師範大學管理研究所zh_TW
dc.contributor.author沈永正zh_TW
dc.contributor.author朱家賢zh_TW
dc.contributor.author姜哲祺zh_TW
dc.contributor.author黃河明zh_TW
dc.date.accessioned2016-03-22T06:51:38Z
dc.date.available2016-03-22T06:51:38Z
dc.date.issued2010-09-01
dc.identifierntnulib_tp_I0104_01_001
dc.identifier.issn1816-6598
dc.identifier.urihttp://rportal.lib.ntnu.edu.tw/handle/20.500.12235/77020
dc.languagezh_TW
dc.publisher中華企業資源規劃學會zh_TW
dc.relation電子商務學報，12（3），457-481。zh_TW
dc.subject.other非計畫性購買zh_TW
dc.subject.other購物樂趣zh_TW
dc.subject.other瀏覽活動zh_TW
dc.subject.other個人因素zh_TW
dc.subject.other情境因素zh_TW
dc.subject.otherUnplanned purchaseen_US
dc.subject.otherShopping enjoymenten_US
dc.subject.otherBrowsing activityen_US
dc.subject.otherPersonal antecedenten_US
dc.subject.otherSituational antecedenten_US
dc.title影響網路非計畫性購買之個人與情境的前置因素探討zh_TW
dc.titleExploring the Personal and Situational Antecedents of the Internet Unplanned Purchase Behavioren_US

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