第五促銷元素：運動贊助行銷新風潮
| dc.contributor | 國立臺灣師範大學大眾傳播研究所 | zh_tw |
| dc.contributor.author | 程紹同 | zh_tw |
| dc.date.accessioned | 2014-12-02T06:33:44Z | |
| dc.date.available | 2014-12-02T06:33:44Z | |
| dc.date.issued | 2001-10-01 | zh_TW |
| dc.identifier | ntnulib_tp_A0904_03_014 | zh_TW |
| dc.identifier.isbn | 957-961-392-3 | zh_TW |
| dc.identifier.uri | http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/37672 | |
| dc.language | zh_TW | zh_TW |
| dc.publisher | 滾石文化 | zh_tw |
| dc.title | 第五促銷元素：運動贊助行銷新風潮 | zh_tw |