臺灣地區保健旅遊地選取指標初探
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Date
2009-05-01
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臺灣休閒與遊憩學會
Abstract
保健旅遊在國外發展歷史悠久，多以利用旅遊地區獨有之自然環境（礦泉、溫泉、氣候、海水等），結合休閒遊憩設施，構成一完整健康渡假村(health resort)，使參與的遊客可以達到身心平衡的狀態。而台灣擁有特殊地形及地質和豐富的自然景觀與人文資源，高度適合發展保健旅遊；但因我國整體觀光資源分配不均、行政管理單位多頭馬車，以致觀光資源未能充分利用，使自然環境遭受破壞，原因在於缺乏可供遊憩基地選擇開發之評估系統。因此，本研究參考國內外旅遊地評估指標文獻，將保健旅遊地評估系統分成四個主面向（基地之環境品質、基地特性、觀光資源和其他），共有95項評估指標，利用德爾菲法，經綜合分析三回合問卷後，共篩選出45項重要性指標，建構完成台灣地區保健旅遊地評估指標系統，可供未來欲推動保健旅遊之縣市政府，遊憩基地開發評估之參考。
Wellness tourism is a new style of tourism products which emphasis on health issues and activities for tourists. Hence, the environment quality of destination should be considered first in one wellness tourism development program. Taiwan government, like other Asian countries, has paid attention to wellness tourism in order to creative better economic benefit in tourism sector. However, there are no evaluation indicators and related assessment criteria for wellness destination up to now. The policy-maker can not decide what places are qualified to develop wellness tourism in Taiwan. The purpose of this study is to explore the indicators and relative assessment criteria used for selecting wellness tourism destinations in Taiwan. This evaluation indicator system is based on the findings from literature review, and then the Delphi Method is employed to collect experts' opinions. Finally, 45 of the 95 candidate indicators are selected after three rounds of the Delphi method. These indicators include environmental quality, natural resources and attractions, climate condition, and medicinal or health restorative properties.
Wellness tourism is a new style of tourism products which emphasis on health issues and activities for tourists. Hence, the environment quality of destination should be considered first in one wellness tourism development program. Taiwan government, like other Asian countries, has paid attention to wellness tourism in order to creative better economic benefit in tourism sector. However, there are no evaluation indicators and related assessment criteria for wellness destination up to now. The policy-maker can not decide what places are qualified to develop wellness tourism in Taiwan. The purpose of this study is to explore the indicators and relative assessment criteria used for selecting wellness tourism destinations in Taiwan. This evaluation indicator system is based on the findings from literature review, and then the Delphi Method is employed to collect experts' opinions. Finally, 45 of the 95 candidate indicators are selected after three rounds of the Delphi method. These indicators include environmental quality, natural resources and attractions, climate condition, and medicinal or health restorative properties.