文化創意應用於產品造型之研究
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Date
2005-11-12
Authors
林榮泰
游光昭
王銘顯
范成浩
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Abstract
台灣過去的經濟蹟是架構在台灣人勤儉的習性，拼的是如何「降低成本(cost down)」生產「物美價廉」的產品，所謂代客加工(OEM)的生產型式。隨著台灣人消失中的勤儉美德，加上產業結構丕變與外移，降低成本固然重要，經由設計「提高價值(value up)」更重要，而轉型為代客設計(ODM)模式。最後，透過文化加值設計產業，自創品牌，提升產品的「附加價值(value added)」，即自創品牌(OBM)的時代，正是目前我們努力的方向。未來的設計乃是藝術、文化與科學的整合，以解決社會的問題，並重新形塑人類的生活形態。尤其是21世紀的數位科技世界，以「人性」為本，以「文化」為體的設計更加重要，也就是文化創意設計。本文旨在探討如何經由「文化」轉換為「創意」，加值產品「設計」，也就是「文化創意」如何「加值設計」。
The “Economic Miracle” of Taiwan was made possible by the hard work of Taiwanese “industriousness and thrift”. In the OEM era, Taiwan’s manufacturers reduce costs to produce “cheap and fine” products to be successful in the global market. With the OEM style of having “cost” but without a concept of “price” in mind, and just by knowing “cost down” but not knowing “value up”. After 1980, Taiwan enterprises began to develop ODM patterns to extend their advantages in OEM manufacturing. Recently, product design in Taiwan had stepped into the OB era. Along with the digital technology progress, the “user-centered design” plays an important role in the product design, and the “cultural creativity” will be a design evaluation key point in the future. Therefore, based on the “humanity”, the purpose of this paper is intended to study how to transfer the “cultural creativity” into product design, and how to design for “cultural creative product” to reinforce design value up.
The “Economic Miracle” of Taiwan was made possible by the hard work of Taiwanese “industriousness and thrift”. In the OEM era, Taiwan’s manufacturers reduce costs to produce “cheap and fine” products to be successful in the global market. With the OEM style of having “cost” but without a concept of “price” in mind, and just by knowing “cost down” but not knowing “value up”. After 1980, Taiwan enterprises began to develop ODM patterns to extend their advantages in OEM manufacturing. Recently, product design in Taiwan had stepped into the OB era. Along with the digital technology progress, the “user-centered design” plays an important role in the product design, and the “cultural creativity” will be a design evaluation key point in the future. Therefore, based on the “humanity”, the purpose of this paper is intended to study how to transfer the “cultural creativity” into product design, and how to design for “cultural creative product” to reinforce design value up.