探討獎勵旅遊之關鍵成功因素

Abstract

獎勵旅遊是現代企業管理中有效的工具，特別是在提升員工動機和組織凝聚力方面。本研究旨在識別影響獎勵旅遊成功的關鍵品質屬性及其重要性。具體來說，研究有四個主要目標：一、 探討獎勵旅遊如何根據Vroom (1964)的期望理論提升員工的工作表現。二、 分析參加者對獎勵旅遊中關鍵品質屬性的重視與滿意度及評估其影響。三、 分析主辦方對獎勵旅遊中關鍵品質屬性的重視與滿意度及評估其影響。四、 比較主辦方與參加者對旅遊品質屬性的期望與滿意度差異，作為未來企業規劃改進的方向。本研究採用了重要性-滿意度分析法 (IPA ) ，收集並分析了151份有效問卷，以描繪參與者與主辦方對品質屬性的不同觀點。結果顯示，參加者的期望與實際體驗在多個品質屬性上存在著差異。本研究確認了獎勵旅遊在提升員工動機和滿意度方面的有效性，並提出具體的改進建議。企業應重點提升參加者高度重視且滿意度高的屬性，同時優先改善那些重要但滿意度較低的屬性，以達到最佳的激勵效果。總結而言，本研究為企業在規劃和實施獎勵旅遊時提供了實用建議，幫助企業在有限資源下創造最大的價值和效果，從而提升員工的滿意度和動機，最終達成組織目標。

Incentive travel is an effective tool in modern enterprise management, particularly for enhancing employee motivation and organizational cohesion. This study aims to identify the critical quality attributes that influence the success of incentive travel and their significance. The research has four main objectives: first, to explore how incentive travel impacts employee motivation and performance through Vroom's Expectancy Theory; second, to analyze the importance and satisfaction levels of various factors in incentive travel as perceived by participants; third, to assess the views of organizers regarding these attributes and their influence on the success of incentive travel; and fourth, to compare the differences between participants and organizers in expectations and satisfaction, providing insights for future corporate improvements. Using Importance-Performance Analysis (IPA) , 151 valid questionnaires were collected and analyzed to depict the differing perspectives of participants and organizers. The results reveal significant discrepancies between participants' expectations and actual experiences across several quality attributes. This study confirms the effectiveness of incentive travel in enhancing motivation and satisfaction, providing actionable recommendations for improvement. Enterprises should prioritize enhancing highly valued attributes while addressing important yet less satisfactory ones to achieve optimal outcomes. In summary, this study offers practical insights for maximizing value and impact with limited resources in planning and implementing incentive travel programs, ultimately helping organizations achieve their goals.