Strategy analysis on sport sponsorship for the University Games, ROC from the point of view of lifestyle and event marketing
| dc.contributor | 國立臺灣師範大學大眾傳播研究所 | zh_tw |
| dc.contributor.author | Cheng, S. T. | en_US |
| dc.date.accessioned | 2014-12-02T06:33:53Z | |
| dc.date.available | 2014-12-02T06:33:53Z | |
| dc.date.issued | 1997-08-01 | zh_TW |
| dc.identifier | ntnulib_tp_H0904_02_020 | zh_TW |
| dc.identifier.uri | http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/37782 | |
| dc.language | en_US | zh_TW |
| dc.relation | The Abstracts of FISU/CESU Conference, the 19th Universiade 1997 Catania (p. 7). Catania, Italy: The Organizing Committee for the Universiade 1997, Catania. | en_US |
| dc.title | Strategy analysis on sport sponsorship for the University Games, ROC from the point of view of lifestyle and event marketing | en_US |