社會行銷的理論與實務
dc.contributor | 國立臺灣師範大學大眾傳播研究所 | zh_tw |
dc.contributor.author | 林東泰 | zh_tw |
dc.date.accessioned | 2014-10-30T09:30:27Z | |
dc.date.available | 2014-10-30T09:30:27Z | |
dc.date.issued | 1996-06 | zh_TW |
dc.identifier | ntnulib_tp_H0901_01_049 | zh_TW |
dc.identifier.uri | http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/33209 | |
dc.language | zh_TW | zh_TW |
dc.publisher | 國立臺灣師範大學社會教育學系 | zh_tw |
dc.relation | 社會教育學刊,25,49-75。 | zh_tw |
dc.subject.other | 社會行銷 | zh_tw |
dc.subject.other | 社會教育 | zh_tw |
dc.subject.other | 公共宣導 | zh_tw |
dc.subject.other | 行銷 | zh_tw |
dc.subject.other | Social marketing | en_US |
dc.subject.other | Adult & continuing education | en_US |
dc.subject.other | Public communication campaign | en_US |
dc.subject.other | Marketing | en_US |
dc.title | 社會行銷的理論與實務 | zh_tw |
dc.title | Theory and Application of Social Marketing | en_US |