建構中古車自動估價系統-以台灣汽車租賃公司為例

Abstract

台灣汽車租賃市場不斷面臨新競爭者侵蝕，中古車市場通路也受到外在環境影響，已使租賃業者獲利產生變化；然而國內對於中古車估價並無制定統一標準，車輛殘餘價值完全依靠市場機制與通路決定，並無法有效掌握，國內大型汽車租賃公司也相繼面臨龐大車輛資產處置問題，要如何準確預估車輛殘餘價值並降低專人估價所耗費人力成本就顯得格外重要；本研究冀望能建構一套簡易中古車自動估價系統，利用這套系統就能快速得知車輛因使用年限、里程等等車況於市場上合理的中古車價，並將此資訊提供給相關單位作為參考基準，可減少人工批價作業時間，縮短車輛後續處置流程，增加公司獲利；經由系統建構完成，更開啟公司內部各部門系統化作業契機；目前僅就研究設定國產車種做自動估價，其他車型將在往後繼續研究。The profit model of car rental industry has been changing not only because of the fierce competition with new entrants, but also the operational inefficiency in light of the sales channel of used rental cars. Currently there is no industrial standard in regard to the calculation of used car value with proper appraisal methods. The market value of a used car is now determined by each sales channel at their own discretion with their years of trading experiences. Meanwhile, large car rental companies in Taiwan are facing the problem of fleet disposal with significant amounts of vehicles. Therefore, it is quite critical to appraise the value of used cars with accuracy while lowering the human costs on time consuming evaluations. The purpose of this research aims to construct a simple and easy to use automatic used car appraisal system. The system evaluates the sales price of a used car base on some key factors like mileage, years used…etc., and can provide calculation results to relevant departments and managers faster than before. Moreover, it helps to increase the competitiveness of the car rental company by shorten both the human evaluation and fleet disposal time span. After the system is being constructed, hopefully it would create the opportunity to initiate systemization of operation among other functional departments of a company. This research of automatic used car appraisal system is currently focuses on domestic vehicles. Further research shall include imported and other car models.