電視購物頻道市場之進入障礙與競爭策略分析

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dc.contributor國立臺灣師範大學大眾傳播研究所zh_tw
dc.contributor.author陳炳宏zh_tw
dc.contributor.author許敬柔 zh_tw
dc.date.accessioned2014-10-30T09:30:41Z
dc.date.available2014-10-30T09:30:41Z
dc.date.issued2006-07-01zh_TW
dc.identifierntnulib_tp_H0903_01_055zh_TW
dc.identifier.issn1021-0776zh_TW
dc.identifier.urihttp://rportal.lib.ntnu.edu.tw/handle/20.500.12235/33364
dc.languagezh_TWzh_TW
dc.publisher國立政治大學廣播電視學系zh_tw
dc.relation廣播與電視，27，25-56。zh_tw
dc.subject.other市場進入障礙zh_tw
dc.subject.other有線電視產業zh_tw
dc.subject.other媒體產業經濟zh_tw
dc.subject.other媒體集團zh_tw
dc.subject.other電視購物頻道zh_tw
dc.subject.otherBarriers to entryen_US
dc.subject.otherCompetitive strategyen_US
dc.subject.otherCable television industryen_US
dc.subject.otherHome shopping channelen_US
dc.subject.otherTaiwan's mediaen_US
dc.title電視購物頻道市場之進入障礙與競爭策略分析zh_tw
dc.titleBarriers to Entry and Competitive Strategies of Taiwan's Home Shopping Channel Industryen_US

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