有線電視與直播電視市場競爭策略研究：應用「產品差異化理論」於傳播媒體之檢驗與修正 Market Strategies of Cable Television and Broadcast Satellite Services --- Application of the Product Differentiation Theory to Mass Media

Simple item page
dc.contributor 國立臺灣師範大學大眾傳播研究所  zh_tw
dc.contributor.author 陳炳宏 zh_tw
dc.date.accessioned 2014-10-30T09:30:47Z
dc.date.available 2014-10-30T09:30:47Z
dc.date.issued 2001/08-2003/01 zh_TW
dc.identifier ntnulib_tp_H0903_04_006 zh_TW
dc.identifier.uri http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/33449
dc.language zh_TW zh_TW
dc.relation 〈國科會專題研究計畫，NSC90-2412-H003-003-SSS〉 zh_tw
dc.subject.other 有線電視 zh_tw
dc.subject.other 直播衛星 zh_tw
dc.subject.other 產品差異化 zh_tw
dc.subject.other 大眾傳播媒體 zh_tw
dc.subject.other 競爭策略 zh_tw
dc.subject.other Cable television en_US
dc.subject.other Direct broadcast satellite en_US
dc.subject.other Product differentiation en_US
dc.subject.other Mass communication media en_US
dc.subject.other Competitive startegy en_US
dc.title 有線電視與直播電視市場競爭策略研究：應用「產品差異化理論」於傳播媒體之檢驗與修正 zh_tw
dc.title Market Strategies of Cable Television and Broadcast Satellite Services --- Application of the Product Differentiation Theory to Mass Media en_US
Files
Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
ntnulib_tp_H0903_04_006.pdf
Size:
210.79 KB
Format:
Adobe Portable Document Format
Description:
Download
Collections
教師著作