員工企業社會責任知覺對組織承諾與離職傾向影響之實證研究

dc.contributor 國立臺灣師範大學科技應用與人力資源發展學系 zh_tw
dc.contributor.author 余鑑 zh_tw
dc.contributor.author 于俊傑 zh_tw
dc.contributor.author 鄭宇珊 zh_tw
dc.contributor.author 余采芳 zh_tw
dc.contributor.author 李佩容 zh_tw
dc.date.accessioned 2014-10-30T09:34:32Z
dc.date.available 2014-10-30T09:34:32Z
dc.date.issued 2009-12-01 zh_TW
dc.description.abstract 全球化的浪潮襲捲,企業橫掃國界高牆,儼然成為改變世界風貌的一股巨大新勢力。隨著企業社會責任的觀念逐漸成熟,相關議題之影響性也逐漸的擴大,舉凡企業自我形象與經營策略的提升,國際貿易供應鏈的要求,皆將企業社會責任(Corporate Social Responsibility, CSR)的概念引入其中。 研究結果顯示:1.員工企業社會責任知覺對其組織承諾有正向的影響;2.員工企業社會責任與組織承諾對員工離職傾向有負向的影響;3.員工的企業社會責任知覺會經由組織承諾的部分中介對其離職傾向產生負面的影響。 因此,企業社會責任不僅是一種公關行銷的工具,更一種良好的內部行銷工具,當企業對社會負起應有的責任時,外界對於組織產生高度評價之時,員工會因身為組織中的一份子亦感到光榮,提升自我評價,也會進一步對組織產生高度認同與向心力。 zh_tw
dc.description.abstract Under the globalization trend, the cross-country expansion has received increasing attention. As the concept of corporate social responsibility (CSR) evolves, the impact of related issues has become profounder. Not only being used in promoting company image and operating strategies, Corporate Social Responsibility (CSR) also applies to the supply chain of international marketing. The results indicated that the employees' perception of corporate social responsibility positively influences their organizational commitment, but has a negative impact on their turnover intention. Additionally, it was also found that the employees' perception of corporate social responsibility negatively affects their turnover intention, which is mediated by their organizational commitment. In conclusion, the corporate social responsibility is an adaptive and reliable resource integrated with relationship marketing as well as with internal marketing. The company takes full responsibility for the social contribution, and then the population will highly value this organization, which makes those employees feel honor by being part of the company as well as have their self-value promoted. Therefore, a positive attitude held by the employees towards the company. en_US
dc.identifier ntnulib_tp_E0205_01_033 zh_TW
dc.identifier.issn 1029-3981 zh_TW
dc.identifier.uri http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/35880
dc.language chi zh_TW
dc.publisher 國立臺北科技大學 zh_tw
dc.relation 臺北科技大學學報,42(2),147-173。 zh_tw
dc.subject.other 企業社會責任知覺 zh_tw
dc.subject.other 組織承諾 zh_tw
dc.subject.other 離職傾向 zh_tw
dc.subject.other 結構方程式 zh_tw
dc.subject.other Corporate social responsibility en_US
dc.subject.other Organizational commitment en_US
dc.subject.other Turnover intention en_US
dc.subject.other Structural equation modeling en_US
dc.title 員工企業社會責任知覺對組織承諾與離職傾向影響之實證研究 zh_tw
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