媒體集團之促銷綜效策略與綜效偏差之研究
| dc.contributor | 國立臺灣師範大學大眾傳播研究所 | zh_tw |
| dc.contributor.author | 陳炳宏 | zh_tw |
| dc.date.accessioned | 2014-10-30T09:30:48Z | |
| dc.date.available | 2014-10-30T09:30:48Z | |
| dc.date.issued | 2006/08/01-2008/01/31 | zh_TW |
| dc.identifier | ntnulib_tp_H0903_04_011 | zh_TW |
| dc.identifier.uri | http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/33454 | |
| dc.language | zh_TW | zh_TW |
| dc.relation | 〈國科會專題研究計畫，NSC 95-2412-H-003-002〉 | zh_tw |
| dc.title | 媒體集團之促銷綜效策略與綜效偏差之研究 | zh_tw |