A Study on Acceptance of the Comprehensive Travel Agency Employees use the Handheld Devices.

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Date

2009-08-28

Authors

Chien Yu
Chin-Cheh Yu
Yu-Shan Cheng
Tsai-Fang Yu

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Abstract

As the rapid development of communication and Internet technology, the applications of technology also change swiftly. Mobile technologies offer new opportunities for learning activities and information receiving to take place in different locations and times. The purpose of this study is to explore the acceptance of the Comprehensive Travel Agency Employees use the handheld devices. This research adopt model by Venkatesh et al., 2003, Unified Theory of Acceptance and Use of Technology (UTAUT). To hope the result was expected to provide some comprehensive travel agencies as reference when making the strategy.

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