A Study on Acceptance of the Comprehensive Travel Agency Employees use the Handheld Devices.
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Date
2009-08-28
Authors
Chien Yu
Chin-Cheh Yu
Yu-Shan Cheng
Tsai-Fang Yu
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Abstract
As the rapid development of communication and Internet technology, the applications of technology also change
swiftly. Mobile technologies offer new opportunities for learning activities and information receiving to take place
in different locations and times. The purpose of this study is to explore the acceptance of the Comprehensive Travel
Agency Employees use the handheld devices. This research adopt model by Venkatesh et al., 2003, Unified Theory
of Acceptance and Use of Technology (UTAUT). To hope the result was expected to provide some comprehensive
travel agencies as reference when making the strategy.