Please use this identifier to cite or link to this item: http://rportal.lib.ntnu.edu.tw:80/handle/77345300/77107
Title: 自我參照廣告中的情感、經驗訴求與論點品質對廣告效果之影響
Authors: 國立臺灣師範大學管理研究所
王仕茹
Issue Date: 15-Nov-2008
URI: http://rportal.lib.ntnu.edu.tw/handle/77345300/77107
Other Identifiers: ntnulib_tp_I0108_02_020
Appears in Collections:教師著作

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