Please use this identifier to cite or link to this item: http://rportal.lib.ntnu.edu.tw:80/handle/77345300/77084
Title: 自我參照廣告中的情感、經驗訴求與論點品質對廣告效果之影響
The Impact of Emotion, Experience Appeal and Argument Quality on Advertising of Self-referencing
Authors: 國立臺灣師範大學管理研究所
王仕茹
闕秋萍
Issue Date: 1-Apr-2009
Publisher: 國立臺灣大學管理學院
URI: http://rportal.lib.ntnu.edu.tw/handle/77345300/77084
ISSN: 1018-1601
Other Identifiers: ntnulib_tp_I0108_01_006
Appears in Collections:教師著作

Files in This Item:
There are no files associated with this item.


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.