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A Study of Tourist Revisit Willingness and Redevelopment in Wang Gong Fishing Port Area
Wang Gong has been successfully transformed into a leisure fishing port since it gained its fame for 'Wake up Wang Gong' arts festivals and events in 1996, but in recent years, its tourist amount has gradually reduced. Therefore, how to achieve sustainable tourism redevelopment is the key. To understand recreation attraction, tourist satisfaction and revisit willing will help give suggestions for redevelopment directions. On the basis of 423 valid tourist questionnaires, this study shows: (1) Gong Wang, which has ordinary recreational attraction, is a place-based recreation area. (2) The dimension of the landscape resources is the most attractive recreation while the consumption environmental dimension has the minimum; landscape resources, consumption environment and recreational activities have significant positive influences on overall recreational attraction. (3) Parking traffic and landscape resources have the highest satisfaction, but the consumption environment and guidelines have lower ones; landscape resources and guidelines affect the overall recreational satisfaction positively. (4) The overall attractiveness, overall satisfaction and satisfaction of recreational activities have a significant positive influence on willingness of re-visit and moreover satisfaction affects revisit willingness more. (5) The satisfaction of recreation after experience is significantly higher than the previous cognition before experience. (6) People, who live in central regions, come here expressly, revisit and stay longer, have the higher willingness to revisit. In conclusion, although Wang Gong recreation area has a certain charm of recreation, but does not highlight the local characteristics. This study suggests making a good use of the local resources, increasing recreation opportunities, improving the consumption environment, creating food characteristics, enhancing the tourism information, and achieving a great marketing of Wang Gong images.
|Appears in Collections:||教師著作|
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