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Title: The effect of an Internet-based stage-matched intervention on young Taiwanese women’s exercise behavior.
Authors: 國立臺灣師範大學健康促進與衛生教育學系
Huang, S.
Hung, W.
Chang, M.
Chang, J.
Issue Date: 1-Jan-2009
Publisher: Taylor & Francis
Abstract: A web-based, stage-matched message intervention was designed in order to see the effect on the physical activity of young Taiwanese women with regard to several variables. The intervention was guided by the Transtheoretical Model (TTM) and was evaluated using a pre–post-test control group design. One hundred thirty female freshmen, enrolled in a nursing class in a university in Taipei, completed the survey at three different points in time. They were assigned to three groups: an experimental group with stage-matched messages on the website, a generic group with non-stage-matched messages on the website, and a control group that was given only lectures but had no access to the website. Results indicated that the subjects in the stage-matched group improved most in terms of stage-of-exercise and amount of physical activity, followed by the generic group at immediate post-test; meanwhile, the control group had a tendency toward downward change. The effect did not persist, however, for the first two groups. A significantly higher level of exercise self-efficacy was found in the stage-matched group than in the other two groups immediately after the intervention. The results suggested that a website conveying theory-based messages can serve as a useful tool for improving young females' physical activity and exercise self-efficacy. Additionally, we need research that explores different degrees and dimensions of tailoring in order to find the optimal degree of audience segmentation.
ISSN: 1081-0730
Other Identifiers: ntnulib_tp_A0604_01_023
Appears in Collections:教師著作

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