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A Study of Management Strategies of Medical and Health Publishers
Due to medical technologies advanced, popularity structure is tending towards old-aged. The living quality of people is also improving, therefore, there are more and more people eyed on keeping fit and health information. Otherwise, in nowadays of economics depression and digitalize impacts, though the information transfers rapidly, it makes readers unwilling to buy books. Additionally, Taiwan joined the World Trade Organization, the market faces impacts from all over the world, especially China with their cheap wages and products. Hence, this research is to investigate the management strategies of Medical and Health Publishers, how would they modify and adapt through market impacts. According to the research, we found that when facing market impacts, the management strategies of Medical and Health Publishers turned toward 1. Overseas copyrights trading. 2. Enhancing Publisher employees' specialities. 3. Making good use of funds. 4. Using the benefits of digital publishing. 5. The reliabilities of payment system. these five directions to modify and adapt. As a result, confronting the powerful challenges of internet culture, digital publishing and from overseas, is the significant problem that book publishers should not only to think over but to solve. We suggest that publishers can work towards digitalized managing modes to respond the trend.
|Appears in Collections:||教師著作|
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