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Title: 有線電視與直播電視市場競爭策略研究:應用「產品差異化理論」於傳播媒體之檢驗與修正
Market Strategies of Cable Television and Broadcast Satellite Services --- Application of the Product Differentiation Theory to Mass Media
Authors: 國立臺灣師範大學大眾傳播研究所 
Issue Date: 2001
Other Identifiers: ntnulib_tp_H0903_04_006
Appears in Collections:教師著作

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