Please use this identifier to cite or link to this item: http://rportal.lib.ntnu.edu.tw:80/handle/77345300/33364
Title: 電視購物頻道市場之進入障礙與競爭策略分析
Barriers to Entry and Competitive Strategies of Taiwan's Home Shopping Channel Industry
Authors: 國立臺灣師範大學大眾傳播研究所
陳炳宏
許敬柔 
Issue Date: 1-Jul-2006
Publisher: 國立政治大學廣播電視學系
URI: http://rportal.lib.ntnu.edu.tw/handle/77345300/33364
ISSN: 1021-0776
Other Identifiers: ntnulib_tp_H0903_01_055
Appears in Collections:教師著作

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