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|Other Titles:||The Affecting Factors of School Selection Intention of Continue Education Division Students of Private Higher Vocational and Technology College and It's Inspired in Enrolling New Students|
Department of Industrial Education, NTNU
This research use purposive sampling, targeted at the freshmen of four years continue program of two private Higher Vocational and Technology College (H.V.T.C.), and using explore factor analysis method to explore the affecting factors of school selection intention in order to discuss the enrollment new students strategy of continue program of H.V.T.C.. The study found that the aggressive management activities, the advertisements, the commuting and the convenience of campus life, the peers and teachers, the recruiting events, the internet usage, the convenience of campus parking, and the family are affecting the school selection intention of students. The proposed strategies as following: 1. to reform the curriculums, and improve the learning assessment method of continue program, and ease up the rules of switch department to help student's adaptive development for those who were not adapt well in order to meet student's younger trend. 2. Offering financial aids to students in order to attract them. 3. Working hard on the portal site design to play the affectivities of enrollment. 4. Holding activities with the Vocational High Schools (V.H.S.) and to strengthen the interaction with teachers and students of the V.H.S. 5. Offer of sufficient motorcycle parking lots to meet the parking needs of students. 6. Focus on the image packaging, marketing, and through the enrollment advertising to enhance the intention of choosing our school. Last of all, train the admissions advocacy staff to make the extra points of enrolling.
|Appears in Collections:||技術及職業教育學報|
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