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|Other Titles:||A Causal Model for Visitors' Recreation Experience on the Northeast Coast National Scenic Area|
Department of Geography, NTNU
The main purpose of this study was to understand the coastal visitors' recreation experience and explore the causal relationship between visitor's recreation satisfaction and loyalty. The first step was to establish conceptual model based on literature review. The next step was to examine the causal effect and hypotheses of conceptual model with linear structural relation model. The subjects were aim on 2,185 visitors on the Northeast Coast National Scenic Area with questionnaires. In the meantime, to explore the three moderators: "season factor", "visitors' visiting frequencies" and "visitors' visiting hours" to interfere the effect of casual model. The study found out that several factors including "natural landscape", "recreation activities" and "services facilities" influenced visitors' recreation satisfaction significantly. The results indicated that the most factor are services facilities. Visitor's satisfaction in turn had a remarkable influence on the loyalty. The "visitors' visiting frequencies" and "visitors' visiting hours" brought into conditional relationship in casual model. As the emergence of crowding play an important role on affecting visitors' loyalty. This study validated a causal model of recreation experiecne, and also provided quality strategies for the administration.
|Appears in Collections:||地理研究|
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